Breach details
| What | Breach of the Privacy and Electronic Communications Regulations (PECR) – Sent text messages without the consent of the recipients. |
| How many | 300,000 SMSs. |
| When | 22 March 2013 and 27 April 2013. |
| Why | Better Together were sending out text messages to individuals in Scotland regarding how they would vote in the Scottish Independence Referendum. However, they did not ensure the recipients had given their consent to be contacted as they believed another company had already done this on their behalf. |
Regulatory action
| Regulator | ICO | Action | Undertaking to comply with Regulation 22(2) of PECR. |
| When | 19 November 2013. |
| Details | Two rounds of texts were sent out even though Better Together had received a letter from the ICO warning them to comply with the law. |
Links
| View PDF of the Better Together Undertaking (Breach Watch Archive) |
| View PDF of the Better Together Undertaking (Via ICO Website) |