Inappropriate processing of personal data.
The ICO received a complaint from a customer of the data controller who complained that they continued processing her personal data for the purpose of direct marketing despite a written notice to the contrary.
Undertaking issued to ensure that the personal details of the data subject are suppressed from all company databases to ensure that she will not receive any further marketing material from the data controller. The data controller must also review procedures currently in place to ensure that customers rights under Section 11 of the Act are upheld.
Reason for action
The data controller was continuing to the process the subject’s data, in violation of her rights.
21 May 2007
View PDF of the Littlewoods Shop Direct Home Shopping Limited Undertaking (Breach Watch Archive)